Looking for a foolproof social media marketing plan?

Hello out there again internetland...

You'll have to forgive me as I am feeling a little hopped up on Caffeine. As promised I am back with another social media marketing blog post... not as soon as I would have liked, but I am here. I came back! I am writing.

Last week, I wrote about social media marketing strategies and what you SHOULDN'T be doing if you want your audience to grow. Today, I want to lead a bit of discussion about social media marketing strategies in general - and the difference between methods of growing an audience that work "in theory" and methods of growing an audience that ACTUALLY work 100% of the time. Yep, if you stick around long enough I am going to tell you exactly how to grow your audience, a foolproof social media marketing plan!

The difference between what works "in theory" and what actually WORKS

There is A LOT of content out there that will lure you in with false promises like "How to get 10,000 Instagram followers overnight" or a " How to get more LIKES on your Facebook biz page, like now!" - you'll find this type of nearly, click-bate material scattered all over the web - and it exists, because THAT'S WHAT PEOPLE ARE LOOKING FOR.

Strategists, like myself, compose and create content to rank on terms that people are searching. So, you can't blame them for creating content to show up for these inquiries. Even in real life, I get asked all of the time, "how do I grow my Instagram?" or "How can I get more likes?" - people want to know the procedure, they want an easy to follow tutorial.

Step one, do this, then do this, then do this - voila!

And frankly, there are certain concrete steps that anyone can take to improve the overall visibility of their content. For instance, start using hashtags on Instagram. Start sharing your Facebook content into relevant groups. These steps will help your content be discovered by new people. And, being discovered by more people should "in theory" allow your following to grow. 

But that's what I mean by "in theory" - because there isn't any guarantee. Simply having visible content isn't going to assure that you have a large following. AND furthermore, having a large following doesn't mean that you will necessarily be able to make any sales.

Don't get me wrong as much as I enjoy the strategy behind content networking - even I can't promise that someone's content will "take off" - and not to be a downer, but in some cases, even when you are doing everything RIGHT, people are unpredictable - you have to take into account the human factor here.

So, what can you do? That will work 100% and make sure that your social media marketing efforts are not in vain.

Let's jump into list form:

1. Be creative -

This should be more or less common sense, but social media is a creative platform! 

You can talk strategy all day but the most "creative" approach usually gets the most attention. Having good writing, great visuals and an recgonizable style all make a difference. Call it "personal branding" if you like, but what we are really talking about is your content's creative and how it stand's out amongst the crowd.

2. Use targeting

Once you have a defined style, you want to use a targeting strategy to attract the right type of audience. You do this by finding people with a notable following who have a similar "brand" style as you and targeting their audience. This will put you on the radar of people who are "most likely" to relate to your content. This will increase the likelihood of them converting into followers for you as well.

As part of your targeting strategy you should also look for indicators of conversion. For instance, if you are selling a $120 dollar product with a specific brand style, you'll want to look at people who have purchased a similar $120 dollar item from someone else. ( but not an identical item ) - basically you want to go after individuals who are "most likely to convert"...

Just thinking about this when you are networking on social media will dramatically improve your outreach strategy.

3. Provide value 

When you are marketing a service or product online using social media, it is easy to get stuck in the mode of SELL SELL SELL MUST SELL. This can be the achilles heal of anyone who is being motivated by a desperate drive to make sales. 

Don't get me wrong, obviously in order for your marketing to make sense, it needs to be generating profits. However, in the initial phase of building an audience, it is wise to put selling on the back burner and make "awareness" and "loyalty" a priority. 

You do this by providing as much value as possible without giving everything away for free! This approach takes a lot of "trust" in the fact that what you have something of value to share.

Let me say this another way. Your service or product has to be AWESOME. It has to be something that people want.

This is a personal opinion, but I am a big believer in the "if you have to market it unethically, then people don't need it" viewpoint.

Sell something people actually want... then the "marketing" itself won't be so hard.

THEN you can focus your energy on providing people with content that enriches their lives by educating, engaging or informing them.

( Additionally, if your targeting game is on point, you'll also be providing information to the RIGHT people... )

4.  Consistency, Patience and Hard Work

Okay, I am going to throw this one down as a fourth point to consider, because I do feel that other guides on social media marketing often leave this one out.

Growing your audience on social media takes time. You probably won't be making tons of sales overnight. You need to lay down the groundwork first and nurture your audience. It isn't for the weak-willed and it certainly isn't for those who are desperate to make money fast.

But I don't want to discourage you, because the potential for marketing a great brand using social media is there!

For you skim readers, here is what you do.

• Create a product or service that has value
• Develop a distinct and creative brand that stands out
• Use a targeting strategy to attract the right people to you
• Provide tons of FREE value to keep your audience interested long term
• Be patient, work hard - stay consistent.

That's how it is done.

You've got this!
⭐✊😝⭐

We will talk again soon.

- Brandie

Have you joined the Visibility Rockstar Group yet???  Free coaching.

Like this post? Have some thoughts? Drop a comment below.
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Social Media Marketing, What NOT to do to attract new clients

Are you over complicating your social media marketing?

Hello again,

Well, I said that I would write my content marketing and social media marketing tips here as often as possible THEN, i took an entire week off.

The good news is, that I have been really busy launching some new strategies for some pretty amazing clients - so i really cannot complain.

Truthfully, if you are a new online entrepreneur be prepared to live this way! You’ll spend A LOT of time marketing your own services and products - and then get hired, and not have ANY time to work on your own content. This is just how it goes. What do they say? “The shoe-maker wears the worst shoes”…

In fact this is something I occasionally get embarrassed by. Here I am preaching blogging and social media marketing - living and breathing it day to day - but if I manage to get my daily Rockstar Visibility Tip up and share a new Instagram post, I am having a good one.

No matter how busy I am, i still try to keep up with my personal social media and maintain a strong and active presence. Which, to be honest, is how I do most of my client recruiting these days; through my personal content. Not my “marketing” content.

What is the difference? Well, and this just my opinion, but marketing content is content created with the intention of “selling” directly. It usually is accompanied by a call to action: do this, receive this. Marketing itself can come in various shapes and forms, from direct IN YOUR FACE marketing. ( Like a door to door sales-person ) - to subtle indirect marketing, like product placement or influencer mentions.

Personal content on the other hand is different but it can still be your BEST method of self promotion. What producing “personal content” does is demonstrates a competency or proves a point. For instance, i always preach Facebook engagement as the most important thing and I demonstrate it by being HIGHLY ENGAGED on Facebook, directly from my personal account. 

When I am engaging on Facebook, sometimes I talk about content marketing and social media, BECAUSE this is a topic that I am genuinely enthusiastic about. However, sometimes I just talk about the other things that interest me like, like punk music, things happening in my community and mindfulness practices. Just like everyone else on Facebook I use the platform to catch up with my friends, share interesting posts and just HAVE FUN. For me, my genuine and frequent use of the platform is how I prove that I understand it and love it. AND yes, the marketing strategies that I develop for Facebook are “marketing strategies” - not personal accounts, BUT when people see me using Facebook the way that Facebook is meant to be used it shows them that I know what is up with the platform.

In my opinion, this is THE NUMBER THING wrong with social media marketing industry these days. Tons of opportunist see dollar signs in producing media for social platforms, and attempt to bank on them. However, a large majority of these “social media marketing experts” aren’t even using the platforms themselves. Grr… this peeves me off. 😡

Alright, I got a bit side-tracked there, but I do want to LAND ON A POINT and provide some value for those of you who are kind enough to read this. Here we go - 

For people who are new to ( Marketing ) -I use parentheses because we are talking about the GOOD type of content marketing here - not direct in your face marketing - there are few things that YOU DO NOT want to do. These include:

Only showing up on the social media platform that you are marketing yourself on to market yourself.

You’ll see this all of the time. Business operators who show up on social media once a week, write a standard marketing message and take off. 

They’ll do this on any given platform, and then wonder why “social media marketing” is not working for them. Instead, try choosing a few platforms that you like and would genuinely use. Make a point to engage on content and with other users who are part of your target demographic. Only market yourself when the opportunity is directly presented.

Copying what “you think” a good social media profile looks like

Okay, so ALL social media platforms require users to create and curate content in order to participate. 

Remember, content can be anything, from your “status posts” to the captions on the links that you share. Some platforms, like twitter are pretty minimal as far as the creative goes. Where other platforms, such as Instagram, require the user to be highly creative when coming up with visual content to share. 

If you don’t fancy yourself a “natural creative”, then it can be fairly tempting just to copy what you see other successful account operators are doing - believing that if it works for them it will work for you.

I want to stomp this out right away. This isn’t true. A successful social media profile - can’t be imitated on first glance. And because content marketing is a two part undertaking: create content, then network content. You can’t see from just looking what that individual ( or account manager ) is doing behind the scenes to engage their audiences.

Plus originality, trumps everything - and you cannot expect lightening to hit the same spot twice. Creating a copy-cat social media profile / or campaign, is just an all around “bad plan.” Don’t do it. It is annoying. Disrespectful to the original content creator - and BLATANTLY amateurish. 😲

Aimlessly Producing Content With No Clear Intention

Alright, last but certainly not least - when you are tackling a social media marketing strategy there does need to be some rhyme and reason behind your approach. Why? Well, quite honestly because YOUR TIME IS VALUABLE.

You could spend hours upon hours randomly producing content and talking to “who-ever” hoping that they may bite. Meanwhile, the world is passing by and you are just simulating “being busy” working on your business rather than actually working on your business.

So, how do you differentiate?

1. Set time frames for different behaviours - for example, 1 hour a day on follower recruitment. 1 hour a day on engagement. Create and produce one or two good pieces of content, rather than just posting whatever comes to mind... 

2. Know your audience. This is also EXTREMELY important. You need to know who your target audience is on EVERY platform that you participate on. Have a person and mind and create content that will be attractive to them. As your following grows, PAY ATTENTION to who your people are. Write to them. And for fruck’s sake be REAL about it. Don’t grow a following of middle-age conservative housewives and then start selling neon yellow beer bongs. 

3. Have a goal in mind. As you get to know me, you’ll learn that I am a huge advocate of setting goals for everything. Why? Because goals give you a metre of success. The only way that you can know that you have achieved something is to have a target in mind. For example: each week I set a goal for how many new members i want to recruit into my Rockstar Visibility Group through my Facebook and Instagram strategy. By the end of the week, if i haven’t met my goal I get more aggressive about my recruitment tactics and find more time to dedicate to the strategy, so that the goal is met.

Alright, another long rambler - but I hope you all gained some value from this post. I guess (for you skim readers) my big take-away is this: 

Social media marketing is easy to understate and over-complicate. If you really want to be successful at it, you need to invest your time, be original and have a clear goal to accomplish.

Thanks again for tolerating my meandering writing style

I look forward to sharing again, could be tomorrow, could be a week from now, only time will tell.
⭐✊😝⭐ 

Stay Cool
- Brandie

Like this? Drop me a comment!
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Content Marketing Strategy, The 3 MOST IMPORTANT COMPONENTS of a good one!

Hey guys, 

It is me again Brandie Peters - for those who are new I am a content marketing strategist. What that means is that I help cool people, tell their story on the web. In my last blog I explained why I would start yet another blog project and today I am going to talk a little bit more about content marketing strategies and why a blog works to help increase your visibility online.

If you have never heard of a content marketing strategy before then this is not the best place to begin. I have included an extensive ( and free ) guide to content marketing as one of my blog’s core content pages, you will probably want to check that out. 

In this post today I want to talk about the characteristics of a good content marketing strategy and what you will need to do in order to design one.

You will need to have some form of written content or “copy” 

At the bare minimum your content marketing plan should include some form of written content. I stated in my guide that content marketing includes a variety of media, images, videos, social media posts, blogs/articles and website copy. For a content strategy to work for “SEO” written content pages are VERY important.

Why? Well, SEO ( search engine optimization) is the process of writing website copy that includes the keywords that people search when looking for a specific topic. It is also about formatting your website content properly so that the search engine crawlers can identify the keywords and then rank your page on those keywords for inquiries. These days SEO should not be your primary concern when write website copy. 

The search engine algorithms are so sophisticated that they can identify keyword stuffing and other SEO tricks that people previously used to rank higher. Instead, your best bet is to create quality copy that also happens to include your target keywords. It is wise to make sure that your content is properly formatted for SEO to assist with your content’s ranking - but, worry more about the quality of the content itself. 

You Also Need Some Social Media Profiles for Your Content Marketing Strategy 

Another component that you will want to have for your content marketing strategy is social media. How many social media profiles you ask? Well, truthfully it depends on what you want to achieve. 

Don’t get fooled into thinking that you need to be creating content for ALL of the social media platforms ALL of the time.

This is quite the undertaking - and a better plan is to focus on growing and engaging an audience on one or two platforms at a time. 

As for what social media platforms are the best to use for content marketing - well that is all up to you. As a content strategist I will make different recommendations for social media based on what we are trying to achieve. Certain platforms work better for different industries and demographics. A good practice is to do a bit of competition research beforehand and see how your competitors are using social media and what platforms they are utilizing.

This is Just a Matter of Opinion But VIDEO should also be part of a modern content plan

Finally, the third component of a good content marketing strategy in this day and age is video. I always says that all content marketing strategies need to be multi-media, but in 2016 video is the most important type of media for you to be producing.

The reason why I say this is because almost all of the social media platforms are moving towards video and video also happens to be very useful for SEO. Most people prefer video to reading and therefore having quick consumable video to accompany your content is wise. When you embed video into your website it holds people on the website longer to increase the bounce rate. Video is also a great way to express yourself, share information and connect quickly with an audience. 

Does the word “video" make you nervous?

Take comfort in the fact that the days of expensive video production are now behind us. Even a budget content marketing strategy can still include video where the media is produced in house. 

That said, if your budget allows I’d recommend having a high quality explainer video for your social media and website produced. I have included a guide regarding explained videos in the core pages of this website to further explain this.

Alright, so there I have laid it out. Everything that a great content marketing strategy needs to work: 

Search engine optimized content to help you rank on keywords and have something for your audience to read. 

Social media platforms to share your content on and help you find people to network with. 

And video, to tell your story in a way that is quick and easy to understand. 

I’ll be expanding on these in future blogs and going into more detail about each different aspect of a content marketing plan as well as ways that you can self produce your own. 

If you have found this quick blog post about the things that a good content marketing strategy consists of please feel free to share it with someone else. This is the best way that you can help me grow and help more people.

I should also mention that I do have a free coaching group for people who want to learn more about content marketing! You can join by signing up here.

Thanks for reading

Stay cool!
⭐✊😝⭐ 

Brandie

Drop A Lil Comment! Say hello
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Website Content Strategy, What Your Website Absolutely NEEDS to Rank Well

What does your website ACTUALLY need to rank online?

Okay, so for the last few days I have been talking about content marketing. If you've never met me before my name is Brandie Peters and I am a content marketing strategist - so, obviously I am pretty PASSIONATE about content. In the past I made my living as a website content writer / blogger for hire.

In that role, over the last 4 and a half years, I have written A LOT of website content!

Some of it great, some of it not so great. In 2016 I decided that I would dedicate myself to helping people create ONLY the great stuff. "Blogs not "Blah"gs" I say -

In my last blog I talked about the difference between "having content" and having a content strategy.

 In today's post I want to explore the concept of constructing a website with value content, rather than  a website with just plain old "content" - and you are probably wondering, what is the difference?

Well, first we need to delve into a bit of history. In the past, when websites were fancy and new, a traditional website would have website pages "about" the business - and be essentially a virtual business card.

This was back when just having a website was something that could set you apart - and nobody gave too much mind to how many words were on the content pages, or how frequently the website was updated, managed or even viewed.

Back then, "web design" and the appearance of the website, was what earned you your bragging rights. And for the most part, business owners had little to no involvement in the management of their website - and the life-line of a stagnant site (that never changed) was years and years.

As web technology has evolved so have our expectations and standards for what a good site is / does.

People tend to prefer websites that provide them with some sort of value - and Google continues to modernize their ranking algorithms to favour sites of this nature.

I could easily get off track and vent about the differences between a good website and a bad website.

For the sake of actually getting to the juice of what your website content strategy needs, as far as written copy pages to rank well with Google, i'll refrain for now.

What type of website content strategy works to rank with Google?

Assuming that you are reading this in 2016-ish and things haven't changed too dramatically, currently Google is favouring "HIGH VALUE" informative and engaging content.

Content nerds, like myself, would probably argue that Google has always favoured quality content first, but the old algorithms used to be much easier to trick with clever SEO.

Now, fooling the search engines into ranking your website using a keyword strategy is nearly impossible. The new search algorithms are so sophisticated that not only can they tell good content from bad content - they will also "ding" your website for using bad optimization techniques, like keyword stuffing.

Although, all of the Google algorithm details, are not publically know - there are a few things that "WE" know undoubtedly about the way that websites are being ordered -

Main Factors, For Ranking On Google

o Content Quality
o Content Legacy
o User experience
o Structure and formatting 

I have underlined content quality as the most important because at the end of the day, that is REALLY all Google (or anyone) cares about.

Remember: Google is devoted to providing users with the best possible information relating to their search inquiries.

Because people tend to click the first result - Google wants to place "the best" response in that location...

That's just how it works.

Content Legacy, refers to the age of the content - and as more people have hopped on the content train, legacy content has become more and more valuable.

All legacy content is, is content that has existed and ranked on specific keywords for a certain period of time. Google gives certain websites legacy BECAUSE people are composing so much new content trying to grab those top ranking spots.

It is important to understand that legacy only applies when the content still has value.

For this reasons "bloggers" or people who have been writing about a specific topic for an extended period of time can hold their ranking positions, despite the volcano of new content we are seeing erupting all over the place.

User experience - okay, so this is mostly about the structuring of the content, the writing quality and whether or not people actually stay on the page. User experience is determined primarily by a thing called "bounce rate" which is determined based on the amount of time spent on your page. Last year, Google also began to factor in Social Shares (shares to social media) as a meter of user experience.
Why? Because obviously if people are sharing the content with their peers, it must have more value...

Lastly, structure and formatting - is the content well constructed? Does it have the SEO indicators like h1 tags - links to other websites - embedded images - etc. etc.

I've included a fully updated SEO checklist that explains further the important content structuring components.

I will be the first to admit however, that these continue to be the LEAST IMPORTANT factors in whether or not your content will rank with the modern day algorithm.

Creating Quality Content That Will Also Rank Well With Google

Personally, I enjoy geeking out about the factors that the algorithm monitors when ranking pages.

But, I know that this nerd topic isn't for everyone.

You probably are just sitting there wondering what EXACTLY do you need to do, to make your website show up on inquiries. Here we go:

o do your keyword research

o write strong "high value" content

o share and network that content

o make your website a "resource" not a stagnant page

To be more specific, when I develop content strategies I always coach on a High Value content strategy, that includes both "stationary" core pages and a dynamic blog or article feed.

The High Value content pages are meant to rank on your main target keywords - and are generally informative (providing information) about a specific topic relating to your industry or field. For my clients I include a minimum of 4 core content pages - but you can really have as many as you want. 

If you are hoping to grow an audience, these pages can also be your "freebies" or premium content offers that you trade in exchange for opt-ins and follows. 

Along with your 4 core content pages you also want to have one excellent "about me" / "story" page that articulates your brand values and mission. The "technical" purpose of this page is to assure that you rank on your business name. However,  I like to challenge people to provide some value here as by talking about their history, passion and goals. - A great "story" page is also an oppurtunity to connect with your readers. Keeping in mind that this is usually the second page that people head to when visiting a website for the first time.

Once your core pages are written you will also want to launch a keyword optimized blog. Like this one. It can be off-site or built right into your website depending on what you are hoping to achieve.

The "technical" purpose of this blog will to be to assist you in ranking on your desired keywords -

However, this is also another oppurtunity to be an expert resource, inform people and tell your business story.

You still with me?

I know that this sounds like a lot, and probably feels like a very tall order for a solo entrepreneur or someone who is just getting started marketing themselves online.

I want to end with some re-assurance that it is possible to do this yourself and that the benefits of having a website content strategy are abundant!

The nice thing is that it doesn't has to happen all immediately right now. Consider building your website and its content pages over time - rather than just "launching" BOOM! and letting it sit there.

Need help with this?

We are always sharing and discussion website content strategy in my FREE coaching group.

I didn't stutter. It is free. So Join Today! --> Brandie's Visibility Rockstars

Until we speak again!

Stay cool!
⭐✊😝⭐ 

- Brandie

http://brandiepeters.com/

Don't be afraid to drop a comment!
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Content Strategy, why having one is so important!

Having "content" and having a content strategy are two very different things!

Welcome, for those who have never been here before i will introduce myself again. My name is Brandie Peters. I am a content marketing strategist located in Medicine Hat, Alberta Canada - I work with clients all over the world helping them tell their story online.

I recently started blogging again on the topic of content marketing to help increase the visibility of my new venture Brandie Peters, Content Marketing Strategies. 

I also wanted to use this as an oppurtunity to experiment with Google's Blogger and demonstrate first hand the benefits of using a keyword strategized blog to share information and tell a story. This post, is the third blog in what will be 48 blog campaign. Eventually, I will be able to break down and demonstrate EXACTLY how I created and implement this simple content strategy.

I will then begin a secondary experiment to analyze the ranking and visibility growth.

Ugh, I know for some of you this all sounds rather geeky and technical but, I assure you that content marketing and SEO can actually be quite fun. The reason why I run these experiments as a strategist is because I want to be able to demonstrate to my clients, proof that these methods actually work.

Over the last few years I have worked online as a content writer and social media marketer. These days I combine those skills and provide people with full content strategy development services and one-on-one coaching.

So, What is The Difference Between Having "Content" and Having A Content Strategy?

Well, I am glad you asked. 

These days most businesses have "content" - because content simply means any media materials that were created for their brand. We are talking about:

• written copy
• videos
• photos
• graphics
• social media posts

These days even businesses without a sophisticated marketing strategy will likely produce these medias on a regular basis and share them online.

In 2016 it is important for business who wish to be visible online to produce content - if they aren't then they are going to be missing out on a HUGE oppurtunity to market themselves at a remarkably low cost.

However, simply having masses of content isn't enough...

Anyone, can produce content at will and publish it on the web. There really isn't anything particularly difficult about it and for this reason we are seeing an over-saturation of content on most platforms. Because of this having your content seen is becoming increasingly difficult. Creating content that actually generates new leads and sales has also become a huge challenge.

What I am saying is that, when you don't know anything about content strategies you can produce content until the cows come home and fail to see any results.

And under the belief that "time is money" your process of producing content aimlessly could actually be costing you money, instead of making it for you. How frustrating is that.

This brings up the primary difference between creating content and having that "strategy" in place to produce content to be shared and networked very intentionally.

A strategy helps you to plan and schedule the production of your content in a way that eliminates guessing. It allows you to focus on objectives and achieving specific goals with each piece of content that you produce. 

When you use a content strategy, all of your content is planned beforehand with either a long-term "content calendar" - or intermittently with campaigns. 

Content marketing strategists, like myself, develop these strategies and help business owners produce the media and then implement the strategy over a period of time. We also analyze results and report back to the marketer. In some instances the strategist is also responsible for assisting with PR and content networking. 

For fresh strategies brand development is also a big part of the content strategy process.

In some cases when a business already has a solid brand and existing content, the strategist comes in and weeds through the materials in order to come up with new ways to utilize existing media - 

Yeah it is a tough job, but somebody has to do it!

In all honesty, I really enjoy what I do as a strategist and I find content strategy development to be the perfect combination of technical and creative work.

To summarize, content is just one part of the equation when it comes to digital marketing. A "content strategy" is really what you need if you want to save yourself time and money. Because content marketing is more complex than simply "making" content, sometimes you need to hire a strategist who can help you optimize your media and get it seen by the right people.

Alright, if this sounds like a service you are looking for, then I might be your girl.

My website brandiepeters.com further explains some of things that i do as a strategist.

If you are more of a do-it-yourself type of person, then consider joining my FREE coaching group.

This is a free community where I share resources for entrepreneurs who want to learn how to use a content strategy to grow their business on the web. 

Thanks for reading

Stay Cool!
⭐✊😝⭐ 

- Brandie

Say Hi, Don't be shy. Drop a comment below.

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Content Marketing Strategist Brandie Peters, Starts Yet Another Blog...

Hey guys, it's me again Brandie Peters!

If you are new, I am a content marketing strategist who lives in Medicine Hat Alberta Canada. 

Currently, I make a living online helping businesses market themselves online using digital media content. I know that sounds pretty fancy - and I don’t normally describe it that way. What I usually say is that “I help cool people tell their story online…”

If you aren’t new and have been following me for a while, you are probably wondering why the hell would ever start ANOTHER blog?

I’ll be the first to admit it, I have had A LOT of blogs in my time. I have also written thousands of blog posts for a variety of businesses and hundreds of content pages for websites. Before I was a content strategist I was a content writer ( a.k.a a “blogger for hire”) and i specialized in SEO website content and blog strategies for businesses in competitive markets. 

These days, i still do my fair share of content writing - but mostly my focus is on multimedia storytelling using digital tools, like blogs and simple websites. Less for the search engines and more for real people. 

What I do as a strategist is help people come up with full content marketing plans to make their businesses show up on search inquiries and different social media platforms. Most of this work is creative but some of it is very technical. I use my knowledge of SEO and the different SM platforms to come up with high converting strategies for my clients. So, far I have been specializing in this full time for 6 months and it has been going well.

Another thing I am doing more of these days, is coaching. I am not going to talk too much in this blog about adventures as a content marketing coach, but I did want to mention it as something that I offer. It is funny because when I first became an online entrepreneur I never saw myself as a “coach” or “teacher” - but here we are four years later here I am. After receiving MANY requests to “teach me how to create content for my website” - I have added content coaching to my roster of services. Turns out I really enjoy helping people with this!

This is me Brandie Peters!  😝

Why this content marketing strategist started ANOTHER blog

I am getting a bit side-tracked here, because i did promise to explain why I would ever decide to write another blog at this point. Guess what, I actually have three very good reasons:

o Blogs help to increase the visibility of your business!

I am not exempt from my own philosophies. Nobody knows better than me how effective blogging can be to help increase the overall visibility of your brand. Since, Brandie Peters Content Marketing Strategies is a fairly new adventure for me i also have to do what I can to make it visible on the web. Obviously, I have a nice leg up on the competition because I know how to create SEO content plans so that I can rank on industry specific keywords.

o Writing about this new chapter in my life as an online entrepreneur

Another reason why I would start a content marketing strategy blog is because this is a new era for me as an entrepreneur. There hasn’t been a phase in my adventures that I haven’t blogged about. For me, blogging has always been a means of self expression and a way that I keep a journal. I really enjoying sharing what I learn with people and composing blog posts about the different things that I am doing.

o It is the perfect oppurtunity to lead by example and demonstrate the benefits of blogging about your business

Lastly, the third reason why I would start yet another blog about content marketing is so that I can lead by example and demonstrate to my coaching clients the many ways that creating blogs can be beneficial. 

This is something that is really important to me, as many of the strategies that I teach include a blog component.

This time around I will be using blogger, which is a new platform for me. I am excited to see how Google treats content that is written on their own platform. I am also curious to see how Blogger can be used, because it is a blog that is free to use and does not require much experience to set up. 

Well, there you have it. Three reasons why this content marketing strategist would start blogging all over again. Throughout this project ( I think of my blogs as projects ) I intend to be very transparent and explain my methods so that anyone who intends to follow me can keep up. I hope by the time I have completed my 48 blogs “campaign” i’ll have a good example of how a blog can work for visibility and marketing. So, if you are looking for a compelling reason to subscribe to this blogger page, that would be one.

To be completely clear I have 3 objectives / “goals” that I would like to achieve with this new blog project - 

1.) Demonstrate how you can use an SEO keyword strategy to rank on target keywords -

2. ) Learn more about the inner workings of Blogger, Google’s free blogging platform and what makes it tick

3.) Share my knowledge while also telling my story! ( Always a good plan for a blog )

Alright, I think this is a good place to wrap it up - this content marketing strategist still has A LOT of work to do before this blog is “share-worthy”.

By the way, if you have found something here compelling don’t hesitate to connect with me.

I am on all of typical social media platforms including Facebook and Twitter. Instagram, is my current favorite and the place where I am sharing the most these days.

Thanks for reading!

Stay cool 
⭐✊😝⭐ 

-Brandie 

http://brandiepeters.com/

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