Content Marketing Strategy, The 3 MOST IMPORTANT COMPONENTS of a good one!

Hey guys, 

It is me again Brandie Peters - for those who are new I am a content marketing strategist. What that means is that I help cool people, tell their story on the web. In my last blog I explained why I would start yet another blog project and today I am going to talk a little bit more about content marketing strategies and why a blog works to help increase your visibility online.

If you have never heard of a content marketing strategy before then this is not the best place to begin. I have included an extensive ( and free ) guide to content marketing as one of my blog’s core content pages, you will probably want to check that out. 

In this post today I want to talk about the characteristics of a good content marketing strategy and what you will need to do in order to design one.

You will need to have some form of written content or “copy” 

At the bare minimum your content marketing plan should include some form of written content. I stated in my guide that content marketing includes a variety of media, images, videos, social media posts, blogs/articles and website copy. For a content strategy to work for “SEO” written content pages are VERY important.

Why? Well, SEO ( search engine optimization) is the process of writing website copy that includes the keywords that people search when looking for a specific topic. It is also about formatting your website content properly so that the search engine crawlers can identify the keywords and then rank your page on those keywords for inquiries. These days SEO should not be your primary concern when write website copy. 

The search engine algorithms are so sophisticated that they can identify keyword stuffing and other SEO tricks that people previously used to rank higher. Instead, your best bet is to create quality copy that also happens to include your target keywords. It is wise to make sure that your content is properly formatted for SEO to assist with your content’s ranking - but, worry more about the quality of the content itself. 

You Also Need Some Social Media Profiles for Your Content Marketing Strategy 

Another component that you will want to have for your content marketing strategy is social media. How many social media profiles you ask? Well, truthfully it depends on what you want to achieve. 

Don’t get fooled into thinking that you need to be creating content for ALL of the social media platforms ALL of the time.

This is quite the undertaking - and a better plan is to focus on growing and engaging an audience on one or two platforms at a time. 

As for what social media platforms are the best to use for content marketing - well that is all up to you. As a content strategist I will make different recommendations for social media based on what we are trying to achieve. Certain platforms work better for different industries and demographics. A good practice is to do a bit of competition research beforehand and see how your competitors are using social media and what platforms they are utilizing.

This is Just a Matter of Opinion But VIDEO should also be part of a modern content plan

Finally, the third component of a good content marketing strategy in this day and age is video. I always says that all content marketing strategies need to be multi-media, but in 2016 video is the most important type of media for you to be producing.

The reason why I say this is because almost all of the social media platforms are moving towards video and video also happens to be very useful for SEO. Most people prefer video to reading and therefore having quick consumable video to accompany your content is wise. When you embed video into your website it holds people on the website longer to increase the bounce rate. Video is also a great way to express yourself, share information and connect quickly with an audience. 

Does the word “video" make you nervous?

Take comfort in the fact that the days of expensive video production are now behind us. Even a budget content marketing strategy can still include video where the media is produced in house. 

That said, if your budget allows I’d recommend having a high quality explainer video for your social media and website produced. I have included a guide regarding explained videos in the core pages of this website to further explain this.

Alright, so there I have laid it out. Everything that a great content marketing strategy needs to work: 

Search engine optimized content to help you rank on keywords and have something for your audience to read. 

Social media platforms to share your content on and help you find people to network with. 

And video, to tell your story in a way that is quick and easy to understand. 

I’ll be expanding on these in future blogs and going into more detail about each different aspect of a content marketing plan as well as ways that you can self produce your own. 

If you have found this quick blog post about the things that a good content marketing strategy consists of please feel free to share it with someone else. This is the best way that you can help me grow and help more people.

I should also mention that I do have a free coaching group for people who want to learn more about content marketing! You can join by signing up here.

Thanks for reading

Stay cool!
⭐✊😝⭐ 

Brandie

Drop A Lil Comment! Say hello
⬇️ ⬇️ ⬇️ ⬇️