Hey guys, it's me again Brandie Peters!
If you are new, I am a content marketing strategist who lives in Medicine Hat Alberta Canada.
Currently, I make a living online helping businesses market themselves online using digital media content. I know that sounds pretty fancy - and I don’t normally describe it that way. What I usually say is that “I help cool people tell their story online…”
If you aren’t new and have been following me for a while, you are probably wondering why the hell would ever start ANOTHER blog?
I’ll be the first to admit it, I have had A LOT of blogs in my time. I have also written thousands of blog posts for a variety of businesses and hundreds of content pages for websites. Before I was a content strategist I was a content writer ( a.k.a a “blogger for hire”) and i specialized in SEO website content and blog strategies for businesses in competitive markets.
These days, i still do my fair share of content writing - but mostly my focus is on multimedia storytelling using digital tools, like blogs and simple websites. Less for the search engines and more for real people.
What I do as a strategist is help people come up with full content marketing plans to make their businesses show up on search inquiries and different social media platforms. Most of this work is creative but some of it is very technical. I use my knowledge of SEO and the different SM platforms to come up with high converting strategies for my clients. So, far I have been specializing in this full time for 6 months and it has been going well.
Another thing I am doing more of these days, is coaching. I am not going to talk too much in this blog about adventures as a content marketing coach, but I did want to mention it as something that I offer. It is funny because when I first became an online entrepreneur I never saw myself as a “coach” or “teacher” - but here we are four years later here I am. After receiving MANY requests to “teach me how to create content for my website” - I have added content coaching to my roster of services. Turns out I really enjoy helping people with this!
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| This is me Brandie Peters! 😝 |
Why this content marketing strategist started ANOTHER blog
I am getting a bit side-tracked here, because i did promise to explain why I would ever decide to write another blog at this point. Guess what, I actually have three very good reasons:
o Blogs help to increase the visibility of your business!
I am not exempt from my own philosophies. Nobody knows better than me how effective blogging can be to help increase the overall visibility of your brand. Since, Brandie Peters Content Marketing Strategies is a fairly new adventure for me i also have to do what I can to make it visible on the web. Obviously, I have a nice leg up on the competition because I know how to create SEO content plans so that I can rank on industry specific keywords.
o Writing about this new chapter in my life as an online entrepreneur
Another reason why I would start a content marketing strategy blog is because this is a new era for me as an entrepreneur. There hasn’t been a phase in my adventures that I haven’t blogged about. For me, blogging has always been a means of self expression and a way that I keep a journal. I really enjoying sharing what I learn with people and composing blog posts about the different things that I am doing.
o It is the perfect oppurtunity to lead by example and demonstrate the benefits of blogging about your business
Lastly, the third reason why I would start yet another blog about content marketing is so that I can lead by example and demonstrate to my coaching clients the many ways that creating blogs can be beneficial.
This is something that is really important to me, as many of the strategies that I teach include a blog component.
This time around I will be using blogger, which is a new platform for me. I am excited to see how Google treats content that is written on their own platform. I am also curious to see how Blogger can be used, because it is a blog that is free to use and does not require much experience to set up.
Well, there you have it. Three reasons why this content marketing strategist would start blogging all over again. Throughout this project ( I think of my blogs as projects ) I intend to be very transparent and explain my methods so that anyone who intends to follow me can keep up. I hope by the time I have completed my 48 blogs “campaign” i’ll have a good example of how a blog can work for visibility and marketing. So, if you are looking for a compelling reason to subscribe to this blogger page, that would be one.
To be completely clear I have 3 objectives / “goals” that I would like to achieve with this new blog project -
1.) Demonstrate how you can use an SEO keyword strategy to rank on target keywords -
2. ) Learn more about the inner workings of Blogger, Google’s free blogging platform and what makes it tick
3.) Share my knowledge while also telling my story! ( Always a good plan for a blog )
Alright, I think this is a good place to wrap it up - this content marketing strategist still has A LOT of work to do before this blog is “share-worthy”.
By the way, if you have found something here compelling don’t hesitate to connect with me.
I am on all of typical social media platforms including Facebook and Twitter. Instagram, is my current favorite and the place where I am sharing the most these days.
Thanks for reading!
Stay cool
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Don’t Be Shy, Say Hi.
Drop a greeting in the comments below.
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